Page 37 - 2007_2008_Annual_Report

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P r o g r e s s R e p o r t
Alliances
• $2.25M annually is invested into First Nations Addictions and
Rehabilitation Foundation to support gambling addictions programs.
Responsible Gaming
• A strategy has been developed which has included various levels
of training for everyone within the organization from front line all
the way to Senior Management.
• SIGA has worked collaboratively with Manitoba Lotteries in
establishing a framework which will also include informational
kiosks at our casinos.
Corporate Image
• SIGA will continue to conduct public opinion polling in 2008/09
as part a measurement tool for the public relations strategy.
• SIGA was the recipient of the 2007 Business of the Year by
SaskBusiness Magazine and Tourism Saskatchewan.
Community Relations
• In 2008, SIGA will be formalizing its support of community
initiatives by developing an employee owned and driven
volunteer program.
• In 2007/08, SIGA staff invested almost 1,500 hours of volunteerism.
• SIGA won the award for Exemplary Volunteerism and Community
Support at the Canadian Gaming Association’s (CGA) first Canadian
Gaming Awards Gala on April 26, 2007.
• Invested $1.3M into 400 community groups and organizations in
Saskatchewan through Community Relations Sponsorship Program.
• SIGA will continue to manage and implement its communications
strategy which includes enhancing stakeholder relations, media
and public relations.
Growing Our Business and Supporting First Nations Business
OBJECTIVES
KEY ACTIONS
PERFORMANCE INDICATORS
1. To establish effective
alliances with other
organization to
work collectively
on common goals
• Manage, maintain
and effectively utilize
strategic alliances
• Develop relationship with
First Nations Addictions
Rehabilitative Foundation
and other institutions
4. To build trust among
stakeholders and the public
in order to strengthen
SIGA’s corporate image
• Maintenance of the public
relations strategy
• Ongoing research on the
status of SIGA’s public
perception rating
2. To achieve and maintain
a strong commitment to
responsible gaming
• Implementation of the
responsible gaming strategy
• Establish Responsible
Gaming Committee
• Increase responsible
gaming training
opportunities for staff
5. To increase involvement
in the community
and to support
community initiatives
• Maintain relationships with
business and community-
based organizations
• Implement a SIGA
volunteer strategy
• The maintenance of
memberships and
involvement in local
and regional Chambers
of Commerce, Tourism
Bureaus, local REDA’s, etc.
• Heighten SIGA employee
volunteer commitment
• Benchmark the level of
employee volunteerism
• Increase visibility of SIGA
through social investment
in the community
3. To enhance SIGA’s image
as a caring organization
that gives back to
the community
• Develop SIGA’s
philanthropic philosophy
• Establish Elder support
to share First Nations
cultural philosophy of
the principle “Witaskewin”
STRATEGIC PRIORITY 4
E hancing Corporate RelationS