Page 33 - 2008_2009_Annual_Report

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031
00031
4
Enhancing Corporate Relations
objectives
Key Objectives
Performance Indicators
Progress
1. To establish effective
alliances with other
organizations to
work collectively
on common goals
Investigate different
opportunities to enhance
strategic, business and
educational partnerships
Increased number of initial contacts
and meetings
Increased numbers of partnerships
3
Achieved
3
Achieved
2. To achieve and maintain
a strong commitment to
responsible gaming
Responsible Gaming
Committee to monitor
and evaluate progress
of strategy
Ongoing training and
development for staff
Public opinion and analysis
Industry recognition
Research and consultation
with First Nations Addiction
Rehabilitation Foundation
3
Ongoing
3
Ongoing
3. To enhance SIGA’s image
as a caring organization
that gives back to
the community
Maintain SIGA’s image
as a caring and
giving organization
Improve awareness of
online application process
Evaluate effectiveness
of current program
Increased number of applications
Decreased workload for employees
Benchmark sponsorship satisfaction
3
Achieved
3
System process
improvements
3
Ongoing
4. To build trust and support
among stakeholders
and the public in order
to strengthen SIGA’s
corporate image
Enhance internal and
external communication
and media relations
activities
Complete economic
impact analysis
Employee satisfaction surveys
Media counts benchmarking
3
Targets established
3
Benchmarks established
3
Ongoing
5. To increase involvement
in the community and
to support community
initiatives
Maintain and develop new
relationships with business
and community based
organizations
Evaluate volunteer strategy
Centralize monitoring and
reporting of special events
and cultural events
Increase public awareness
Increase employee volunteer rates
Consistent tracking and
reporting events
3
Name recognition
increase
3
Benchmarks established
3
Tracking systems
implemented