Page 11 - 2009_2010_Annual_Report

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09
Entertaining
Saskatchewan
SIGA casinos continue to provide
an outstanding experience for our
guests, entertaining over 4 million
guests in the last year. Exciting prize
giveaways, live entertainment and
exceptional First Nations hospitality
have become a hallmark of SIGA
casinos. SIGA’s comprehensive
marketing strategy includes a
variety of promotions and activities
to ensure our guests receive
excellent entertainment value.
Prizes &
Promotions
The 2009/2010 year was full of
excitement. Two annual events,
the third annual SIGA Poker
Championship and the SIGA-wide
Slot Tournament, were a great
success. For both events, each
casino held qualifier tournaments
and brought their winners to the
final event hosted at the Dakota
Dunes Casino. Some of this year’s
other lucky players won an Arctic
Cat Quad at the Bear Claw casino,
a Camry Hybrid at the Dakota
Dunes casino, seven appliances
at the Gold Eagle Casino, cash
and the coveted “Living Sky Idol”
trophy, a Polaris Sportsman ATV
at the Northern Lights casino, and
autographed hockey jerseys at the
Painted Hand Casino.
Guest
Services
Motor coach tours continue to be
a valuable service, bringing over
13,000 guests to SIGA casinos.
Valet Parking service, now available
at four of our six casinos, was
used by nearly 20,000 guests. An
estimated 147,000 guests used the
shuttle service to visit our casinos.
SIGA will be taking the opportunity
to expand these services into our
other markets in the future.
Players
Club
The SIGA Players Club is a loyalty
rewards program. In our 7th year,
the Players Club has grown to over
220,000 members. To celebrate
our lucky 7th Anniversary, seven
lucky members each won a trip
to one of the “Seven Wonders of
the World.” Monthly Players Club
birthday parties continue to be
a huge success, with interactive
games, entertainment, and cake for
members and their friends. SIGA
casinos created “Just by using my
card,” to highlight all the benefits
of the Club, which in addition saw
15,000 winners sharing almost half
a million dollars in cash prizes.