Page 12 - 2009_2010_Annual_Report

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Thousands of guests took advantage of a wide variety of acts, competitions, and shows
that SIGA casinos offered. With a total of nine performance stages, including free
lounge entertainment at Living Sky, Dakota Dunes, and Painted Hand Casinos, SIGA
casinos provide top notch venues for performing and exciting live entertainment for
our guests.
Five of our six casinos are selling tickets using SIGA Box Office, an online ticketing
system available on the SIGA website and on-site at the casinos. This system has
resulted in more exposure for live entertainment events and more convenient access
to tickets for SIGA’s guests.
SIGA casinos held over 300 events in 2009/2010, with approximately a third of
those being multi night shows. SIGA casinos hosted 39 top name performers, by
coordinating shows at more than one casino, including Nitty Gritty Dirt Band,
Emerson Drive, Nazareth, Marty Stuart & The Fabulous Superlatives, B.J.
Thomas, Trooper, Crystal Gayle, Terri Clark and Mel Tillis.
By far, our customer’s favourite genre is country, followed by classic rock.
Tribute bands and other musical genres are included to appeal to a broader
audience base. The Bear Claw Casino held five outdoor concerts over the
summer featuring rock bands such as Trooper and Nazareth. Guests at
the Dakota Dunes Casino enjoyed events ranging from major concerts and
dinner shows to regular lounge entertainment and outdoor concerts. Aside
from live musical presentations, the Gold Eagle Casino was successful
in cultivating an audience for regular comedy nights. Sky Centre shows
were highly anticipated events in the Swift Current community, with line
ups on the mornings that tickets went on sale. Northern Lights Casino
featured numerous bookings over the year, including ten dinner shows
in the Starlight Lounge and a highly successful all-day outdoor concert
featuring a variety of tribute acts. The “Painted Hand Idol” competition
rose to a new level, in a new venue, as family and friends enjoyed the
show in the spacious Parkland Room.