Page 5 - 2009_2010_Annual_Report

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Guiding Principles
Business Values
SIGA has – as a First Nations organization employing
First Nations people – adopted five principles to
encourage balance, while incorporating the traditional
aspects of First Nations culture. While our five guiding
principles are presented here in Cree, there are parallel
expressions in the Saulteaux, Dene and Lakota, Dakota
and Nakota languages.
The principle of Tâpwêwin advocates speaking with
precision and accuracy. From a business perspective,
this means SIGA must be accountable for its actions and
conduct business with integrity, honour and discipline.
Pimâcihowin stresses the importance of “making a living”
and is today’s realization of our First Nations’ treaty
relationship. The financial and operational success of
SIGA provides the means to exercise a holistic approach
to improving the quality of life for our people.
The value of getting along with others is embodied in
the word Miyo-wîcêhtowin. By conducting our business
in a manner that reflects our First Nations hospitality,
traditions and customs, we are able to foster good
relations with our customers. Guest satisfaction is crucial
to our success and our First Nations heritage is a source
of competitive advantage.
Miskâsowin signifies the value of finding one’s sense
of origin and belonging. A fundamental goal of SIGA
is to bring about this sense in a positive way. This value
speaks to instilling a sense of pride in ourselves and our
province’s First Nations’ heritage.
Living together on the land is the fundamental value
conveyed by the word Wîtaskêwin. SIGA’s vision “Sharing
Success” talks to the concept of sharing our land or, in
today’s terms, sharing resources. This value directs us
to give back to the communities where we live and work.
“Sharing Success”
By sharing success, all people will benefit and bring
about many positive relationships to meet our mission
as an organization.
SIGA will strengthen the lives of First Nations people
through employment, economic growth, positive
community relations and financial self reliance. This will
be done through the operation of distinctive First Nations
gaming destination resorts that reflect the traditional
aspects of our First Nations culture and hospitality.