Page 11 - SIGA_2010-11 Annual Report

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From a Marketing perspective, SIGA’s strategic plan is to provide an
outstanding entertainment experience for each of the more than 4 million
guests who visit our casinos each year. SIGA’s comprehensive marketing
strategy includes a variety of promotions and events designed to ensure
exciting entertainment for our guests. In getting to know our customer,
we are better able to provide the experience our guests are looking for.
With exciting prize giveaways, live entertainment and a unique brand of
First Nations hospitality, the SIGA casino experience is second to none.
2010-2011 was one of our most exciting years ever! The Painted Hand
Casino gave one lucky guest a chance to travel to any of the 7 Wonders of the
World. Northern Lights Casino was able to “Drive You Crazy” by giving away
a Camaro. The winner of a trip for two to Cuba discovered that, “Money Does
Grow On Trees” at the Living Sky Casino. One lucky guest at Gold Eagle Casino
discovered that “Your Ride’s On Us” after winning a new Dodge Challenger. A
trip to Hawaii was the prize for the winner of Bear Claw Casino’s News Card
promotion. And at the “Mardi Gras party” at the Dakota Dunes Casino, one
lucky winner left with $10,000 cash.
In addition to exciting events and giveaways at our casinos, SIGA makes
market-wide offers to attract new visitors to our casinos which also bring
new and existing visitors together. This year, unaddressed mail offers were
sent to over 750,000 households across Saskatchewan. The SIGA Poker
Championship was sold out again, with qualifiers gathering together for the
final event at the Dakota Dunes Casino. And 2010’s “Slot Survivor” was
another chance for guests from all our casinos to gather together in one
exciting tournament, to compete for the chance to be the ultimate survivor.
SIGA’s loyalty program offers special privileges to guests who join our Players
Club. The club celebrated its 8th Anniversary this year with Members winning
over $50,000 in our exclusive dice game, “Rollin’ 4 Riches”. Monthly birthday
parties for our Members continue to be hugely popular, with interactive games,
entertainment, and cake for Members and their friends. To increase awareness
of the Club and its benefits, SIGA casinos created “Just by using my card,”
which saw 15,000 winners sharing almost half a million dollars in cash prizes.
This year, we mailed over 1.5 million direct mail offers to our loyal Members.
Also in March, SIGA rewarded select Members with a private performance by
Canadian country superstar, Johnny Reid.
Providing valet parking, shuttle service, and line runs to our casinos is another
way SIGA provides convenient services to our valued guests. These services
continue to prove popular, with 32,000 patrons using our Valet Parking
service, and nearly 160,000 traveling to and from five of our casinos using the
shuttle. SIGA also ran line runs from designated communities, bringing in an
additional 5,000 patrons this year. In addition to these services provided by
SIGA, independent motor coach tours brought in more than 13,000 guests.