Page 34 - SIGA_2010-11 Annual Report

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In 2009, SIGA introduced a strategic planning process which lengthened our planning
horizon to five years. This is a new process for SIGA, and it continues to evolve as
management and the Board utilize it and communicate to our stakeholders our direction
and priorities for the next five years. This comprehensive plan ensures SIGA’s future success
and development to continue as a leading First Nations gaming organization.
The foundation of our strategy is based on ensuring that three strategic themes are well
communicated, understood, and executed. These strategic themes ensure we have a clear
focus on providing Customer Service Excellence, and that we will continue to Grow and
Develop our Business as we strive for Organizational Excellence in all that we do.
To live our Mission and achieve our Vision, SIGA has developed a customer strategy that,
when executed, will result in sustainable net income and First Nations employment. The
strategy is designed to utilize the skills and talents of our people by providing inspirational
leadership and the support of an organizational culture that reflects our guiding principles
and best business practices.
SIGA is using a highly regarded model of planning known as the Balanced Scorecard. This
performance management tool helps us ensure that the operational activities and initiatives
are aligned with the objectives of the company in terms of vision and strategy. By balancing
financial performance, customer expectations, operational processes and human resource
capital, the Balanced Scorecard provides us with a more comprehensive view of our business.
The strategy begins with a foundation of the right people working in a positive environment.
This enables SIGA to improve business processes, thereby creating a better experience for our
customers, which delivers positive benefits to our shareholders. Through our people, we will
build internal capabilities to deliver to our customers an outstanding entertainment experience
that will generate the outcomes required by our shareholders by 2015.
The following table represents an overview of SIGA’s strategic plan for 2010-2015.
Creating a better tomorrow for our people.