Page 11 - 2012_Annual Report

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LIVE ENTERTAINMENT
SIGA strives to present live entertainment that appeals
to our core demographic, entices new audiences to visit
the casinos and adds to the atmosphere of ongoing
events. By booking artists at more than one casino, we are
also able to secure prestigious talent at a preferred rate.
Some of the shows which performed at more than one
location and served to satisfy our key clientele include
The Tennessee Three, George Canyon, Kenny Shields &
Streetheart, Loverboy, Walter Ostanek & The Western
Senators, Les McKeown’s Legendary Bay City Rollers, and
Ricky Skaggs & Kentucky Thunder. Many people who had
never been to a SIGA casino before came out to take in
performances by artists such as Steve Earle, Default,
The Trews and Leon Russell.
Northern Lights Casino featured some incredible dinner
shows over the year, and attracted fans of the long-
running sitcom ‘Cheers’ by inviting George Wendt (Norm!)
to sign autographs. The casino also maintained the
well-established Seniors’ Monday musical performances
in the Starlight Lounge. In addition to ticketed concerts,
Gold Eagle Casino treated VIPs to special performances
by Michelle Wright and the fabulous “John Mueller’s
Winter Dance Party”, a unique tribute to Buddy Holly, the
Big Bopper and Ritchie Valens. Notable performances at
Dakota Dunes Casino included a stop by Ian Tyson on his
farewell tour and highly successful return visits by Terri
Clark and Andrea Menard. Concerts at Living Sky Casino’s
Sky Centre generally sold-out very quickly, and free shows
were offered on the lounge stage at least four nights each
month to entertain players on the gaming floor. Painted
Hand Casino celebrated the start of their annual pow-
wow with a very special performance by Buffy Sainte-
Marie, and also saw increased attendance as dinner shows
gained in popularity. Bear Claw Casino & Hotel held their
inaugural dinner show in the casino basement in February,
2012 (sold out!), and hosted a wildly successful outdoor
concert in September, 2011 featuring music icons The
Nitty Gritty Dirt Band.
CONVENIENT SERVICES
Providing valet parking, shuttle service, and line runs
to our casinos is another way SIGA provides convenient
services to our valued guests. These services continue to
prove popular, with 13,385 patrons using our Valet Parking
service, and nearly 129,029 traveling to and from five of
our casinos using the shuttle. SIGA also ran line runs from
designated communities, bringing in an additional 4,220
patrons this year. In addition to these services provided
by SIGA, independent motor coach tours brought in
more than 13,176 guests.
RECOGNITION AND APPRECIATION: PLAYERS CLUB
SIGA’s Players Club loyalty program offers exclusive
rewards to Members. Cash back for points earned,
invitations to exclusive events, and personalized free
play offers are just a few of the benefits of our free
membership. The Club celebrated its 9th Anniversary this
year with 3,600 Member’s winning over $150,000 in
free play and 15 lucky Members each winning a $5,000
cruise! Monthly Member birthday parties continue to be
hugely popular, with interactive games to win free play,
entertainment, and cake for Members and their friends.
In March, SIGA rewarded select Members with a private
performance by Canadian musician Jim Cuddy of
Blue Rodeo (image above).
This year marked the start of our new Jackpot Parties,
where qualifying Member’s are invited to an exclusive
party to celebrate winning. These parties were so popular
we’ve had to double the number of parties and cash prizes
for next year!
During the summer SIGA proudly launched the new
Rewards Centres. These interactive kiosks addressed
the demand for a faster and more automated self-serve
experience. Upon each visit, Members swipe their Club
card at the Centre to participate in personalized draws and
promotions. All draws are now performed electronically
with winners names being televised throughout the
casino. The elimination of paper draw entry forms is
convenient for the Members as well as a ‘greener’ solution
for our casinos. In the first nine months of operations,
the new Rewards Centres produced over 3.5 million
player interactions.