Page 11 - SIGA Annual Report 2013

Basic HTML Version

11
Players Club
This year marked the 10th anniversary of the SIGA’s Players Club. In 2012,
we offered an exciting mix of benefits to members that included: ten prizes
of $10,000 to celebrate our milestone anniversary, monthly birthday
celebrations and a newly designed Players Club card.
Jackpot Parties were a huge success with almost 50,000 members qualifying
for the parties. Each party included appetizers and desserts, free slot play, and multiple
chances to win a share of $5,000 in cash prizes. In addition, enhanced capabilities
at our Rewards Centres enabled members to participate in hundreds of draws and promotions
through our convenient, self-serve kiosks.
Coinciding with our new card launch, technical upgrades at all of our casinos allowed members
to conveniently redeem points at any slot machine, take advantage of electronic promotions
and earn points while playing table games. All of these additions played a role in the enhanced
experience we can now offer our patrons.
Live Entertainment
SIGA casinos strive to create an exciting atmosphere by providing live performances to both
entertain our core market and attract new audiences. By leveraging the buying power of our
six locations, SIGA can book multiple show dates for entertainers which in turn can reduce
overall entertainment costs. Randy Travis, Terri Clark, Dean Brody and The Irish Rovers are
great examples of groups that performed at more than one of our casinos. In addition, we
hosted a SIGA wide VIP event at Living Sky Casino that featured, Drinkin’, Singin’, Swingin’ –
A Salute to Dean Martin, Sammy Davis Jr. & Frank Sinatra.
Bear Claw Casino & Hotel continued to build on the success of their inaugural dinner show
program last year and hosted three dinner events during the 2012 – 2013 fiscal year. In
addition, they held outdoor concerts headlined by country music legend Marty Stuart & His
Fabulous Superlatives, as well as classic rockers, SWEET. Notable performances at Painted
Hand Casino included the Nitty Gritty Dirt Band and an exclusive event for their VIPs that
featured Randy Travis. The Sky Center, Living Sky Casino’s performing arts center, played host
to numerous dinner parties along with performances from Dr. Hook starring Ray Sawyer
and the Stampeders. Some great events at Gold Eagle Casino included Pam Tillis and Lorrie
Morgan in concert, and the Casino’s long standing “Pride of the Northwest” talent competition.
Northern Lights Casino continued to showcase live musical performances on Monday nights
and on weekends presented dinner shows that featured performers such as Carroll Baker and
Donny Parenteau. Dakota Dunes Casino celebrated their five year anniversary with country
music superstar Tanya Tucker, and rounded out their music offerings with concerts like
Herman’s Hermits (starring Peter Noone), Kenny Shields & Streetheart, and Walter Ostanek.
Convenient Services
We take great pride in providing safe and reliable transportation services to and from our
casinos. With two types of services, shuttle and line run, we can ensure that our facilities
are accessible to our local markets. In total, SIGA provided nearly 150,000 patrons with free
transportation to our casinos in the 2012 – 2013 fiscal year. Of these services, 144,305 patrons
travelled using our shuttle services and another 5,577 took advantage of our line run, a service
designed for patrons of nearby communities. In addition to these services provided by SIGA,
independent motor coach tours brought in more than 10,000 guests.
10 years
of Players Club
50,000
Members qualified
for Jackpot Parties
150,000
(appx.)
Patrons used our
transporation services
10,000
Guests visited with
independent motor
coach tours