Page 32 - SIGA Annual Report 2013

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Building Success
Creating A Better Tomorrow for Our People
Strategic Plan Overview
SIGA’s strategic plan focuses on developing an intimate relationship with customers and offering products
and services to those customers that increase revenue, income and employment. Utilizing the balanced
scorecard methodology, SIGA has developed strategic objectives and strategic initiatives. For each strategic
objective, performance measures and targets have been established for a rolling five year period. For
strategic initiatives SIGA has designated a member of the executive team to act as project sponsor and
milestones have been established to track the progress of the initiatives.
SIGA has developed its strategic plan utilizing the Balanced Scorecard model to look at our business from
the viewpoint of owners and customers to determine what products and services we must offer and what key
business processes satisfy customer needs. The model allows SIGA to demonstrate how staff are supported
to meet customer needs by the organization’s investments in educational programs and technology.
While the Balanced Scorecard Strategic Planning Model is very complex, it also recognizes that a strategy
that cannot be clearly communicated throughout an organization will not succeed. The model resolves
the conflict between a complex plan and simple communication through a tool called a strategy map.
This tool is a graphical representation of the outcomes that a company must deliver to its shareholders
and customers, the key business process it must excel at, and the employee skills and technologies that
can be applied to complete those processes.