SIGA_Annual_Report_2015 - page 13

13
MARKETING AND PROMOTIONS
The Saskatchewan Indian Gaming Authority’s (SIGA) casinos strive to exceed .
our guests’ expectations with first-class entertainment and exceptional SIGA .
First Nations hospitality. During the 2014-15 fiscal year, we:
Entertained over
40,000
guests at over
150
live entertainment events.
Partnered with
38
hotels across the province to offer valuable Stay and Play packages.
Welcomed over
25,000
new Players Club Members.
Introduced “U-Spin” in four province-wide promotions that saw
7,000
members rewarded .
with over
$26,000
in free-slot play.
Mailed over
one million direct mail offers
to qualifying Players Club members.
Rewarded our members with exclusive prizes through over
300
draws and
250
promotions .
at our convenient Rewards Centres.
Introduced “Power Winners” each Monday to reward 55+ members with over
$120,000
.
in free slot play.
Our senior’s day program provided exclusive rewards to almost
400,000
members.
Entertained over
14,000
members at our theme Jackpot Parties that celebrate jackpots .
of
$500
or more.
Wished “Happy Birthday!” to over
16,000
club members at our exclusive monthly parties.
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