SIGA_Annual_Report_2015 - page 14

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BALLY CASINO MANAGEMENT SYSTEM
This was the first full fiscal year (2014-2015) of SIGA casinos operating with a new casino management system.
This upgrade has brought many new and exciting features to our valued guests. Players Club members now earn
points at slots and table games, and can redeem their points for cash at any slot machine. Exclusive rewards are
delivered electronically through the club card, allowing the member to simply enter their unique code and download
their free play directly to their favourite game. These new features have helped to improve our service levels by
decreasing the wait times and reducing line-ups for our guests.
Our new operating system also includes electronic marketing promotions designed to instantly reward members for
their play. These fun and interactive games are a great way to bonus our most valuable and loyal guests. This past
year our members enjoyed several ‘U-Spin’ promotions, in which they spun the interactive prize wheel to win free
slot play rewards. Senior members also enjoyed the ‘Power Winners’ promotion each Monday, where they could
instantly win bonus progressive jackpots just for using their Players Club card. Watch for more new slot promotions
coming this year!
EXCITING PROMOTIONS
In 2014-2015, SIGA held over 700 exciting promotions for patrons. Major prizes included everything from trips .
to luxury cars. Players enjoyed anniversary celebrations at all casinos, and Living Sky Casino participated in the .
City of Swift Current’s centennial celebrations.
Always a success, SIGA’s signature hot air balloon program had more than 100 flights take place in 2014-2015. .
The “slot machine” balloon was seen throughout the skies of Saskatchewan. VIP Members took flight on the
adventure of a lifetime, experiencing an intimate bird’s eye view of Saskatchewan’s beautiful landscapes.
In February, the $50,000 SIGA Slot Survivor Tournament hosted 102 qualified players from around the province.
This year, the amount of prize winners was doubled. All qualifiers enjoyed an awards ceremony and dinner.
SIGA’s annual Hold’em Poker Championship drew 420 players and had the largest attendance in four years. .
The winner from Swift Current took home a custom silver championship bracelet and over $60,000, which included
a tournament seat at the World Series of Poker.
Also in 2014, SIGA reintroduced it’s popular Smoke Signals Jackpot with three mystery progressives, the largest
being over one million dollars. More than 11,600 customers took part in the launch celebration “Free Spin for .
a Million.”
FIRST CLASS ENTERTAINMENT AND EVENTS
SIGA held a variety of themed events that captured the celebratory spirit of Oktoberfest, St. Patrick’s Day, .
and the Ukrainian and Chinese New Year. These themed events brought new guests in to our casinos.
The SIGA-Wide annual VIP event held on March 21st at Dakota Dunes Casino (DDC) was enjoyed and appreciated
by all who attended. SIGA’s top VIP players were transported to DDC from around the province. They were
provided with accommodation, treated to a spectacular gourmet buffet and enjoyed an exclusive live performance .
by Saskatchewan born comedian Brent Butt.
Dinner shows were especially popular with our guests and routinely sold out. Performances by Britain’s Got Talent’s
finalist, Canadian illusionist Darcy Oake, resulted in four sold out shows. Country artists remained a favourite, with
guests lining up to see talent such as Pam Tillis & Lorrie Morgan, The Oak Ridge Boys, Marty Stuart, Sammy
Kershaw, Shooter Jennings and Charlie Major, to name a few.
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