Optimize Net Income
Grow & Develop First
Total number of First Nations
SIGA continues to be a leader in engaging, growing
and developing a First Nations workforce with 65.55%
of our employee base being First Nation (1,229) and
64.86% of managers being First Nation (72).
Total Payments to First Nations
Become the first choice entertainment
destination for customers by offering
unique entertainment options in the
markets we serve.
Large segment of population rate casino as top
entertainment destination in town.
Visitors agree they would recommend the casinos
There was a high percentage of adults in local market
who have visited the casino once in the last year.
Value the contribution of every
customer through personal interaction.
Guest satisfaction target was 45% of
guests being extremely satisfied.
Guest satisfaction with friendliness of staff was
rated very high.
Rated very high that they are recognized and
appreciated by staff.
Increased Players Club membership.
Overall guest satisfaction was 51.7%.
Be recognized for providing consistent,
high quality dining options that meet
the expectations of each of the market
segments we serve and are rated by
our customers as providing exceptional
value for the price charged.
Guest surveys indicated a very high satisfaction level
with quality of food – Actual 51.7%.
Memorable Facilities &
Be recognized as the highest quality
entertainment facility in each market
we operate in by incorporating
customer convenience into the
services we provide. Guest very
Atmosphere Target 47%.
Guest satisfaction with overall atmosphere rated very
high at 49.7%.
What are the outcomes expected by our owners?
What are our customers looking for?
Our strategy is “customer intimacy”.